Of these four producers, Cash is the most well-known. Cash, EP, WAR, and EvilGiane all articulated a quality of comfort, as well as returning to a source of discovery and wonder of falling in love with songs, breaks, and sounds (often going to the world's largest digital music crate - YouTube - to find a sample).įor Cash, it's the Hot 97 playlist from the turn of the century and raiding his mother's taste in music for EP and Giane, it's the more eclectic sounds of their childhood and their familial ties to music (EP's uncle plays in a kompa band Giane's mother and father is a songwriter and producer, respectively) for WAR, it's the random limitlessness of the infinite digital realm. Now, like their sampling rap producer predecessors, the only unifying philosophy shared among drill producers for how they select samples is a variation on the same theme. Sure, this trend (as some producers spoken to inferred) might've began with soul samples - so much so that, for a time, "soul drill" was a term being used - but it's grown into something else entirely. Let's call it "cloud-digging," where, in the case of sample drill, everything from 2Pac's " I Ain't Mad At Ya" to Dick Dale's " Miserlou" is fodder for a drill beat. The scrolling thumb has replaced the dusty finger it's crate-digging in the post-record shop era. A particularly postmodern recycled medium, born in the wake of a pandemic that made in-person sessions all but impossible, the phenomenon speaks to how online the creation of music - specifically rap - has become. Sample drill is perhaps the most online iteration of rap music we've ever seen. Cobain, EPondabeat and other notable New York drill producers have defined themselves by the songs they sample, so much so that critics and fans alike have phrased the trend as "sample drill." In speaking with some of New York drill's most notable producers - Cobain, EP, WAR, and EvilGiane - I hoped to answer the other question that presented itself: why are these young producers making drill out of source material that runs the gamut from esoteric to painfully obvious to bizarre? Previously, I sat down with fellow New York drill producer (and self-proclaimed "Sample God") Cash Cobain to watch him work, fitting tracks I brought for him to flip in an attempt to understand the how of this burgeoning rap sub-genre. Speaking with EPondabeat came from a question born out of another question. most of the time the sample comes and finds me. "So, when I got older and was on YouTube, it was just how my algorithm was. I don't do the searching around no more, I did that as a kid," he said. New York City's most notable drill producers have defined themselves by the songs they sample, so much so that critics and fans alike have phrased the trend as "sample drill."ĮPondabeat, one of New York drill's primary producers, is essentially bragging about how his well-rounded and high quality YouTube algorithm plays a part in the samples he selects for his beats in our interview.
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