The thesis is that there are at least 100 solutions to climate change that already exist in various forms around the world, and all we need to do to begin to reduce emissions is to scale those solutions. So in 2017, when Project Drawdown, founded by Paul, published Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming, we couldn’t help but look for an opportunity to move Paul’s roadmap for reversing climate change from idea into action. The book galvanized not only Ray’s vision for Interface, but a fast and devoted friendship between Ray and Paul Hawken, who went on to become an advisor to both the company and the Foundation that bears Ray’s name. Ray went on to call that moment a ‘spear in the chest’ – the realization that his company, his ‘third child’ after his two natural daughters, was as he put it, ‘a plunderer of the earth.’ Over the next several nights, his imagination was sparked by the book’s thesis – that earth and all of its living systems are in decline, and that business and industry are the only institutions wealthy enough and pervasive enough to reverse it. Led by equal parts curiosity and desperation, he picked up Hawken’s book. The timing was perfect – Ray was just preparing to give an internal talk on the company’s environmental vision, and he was the first to admit that he didn’t have a vision. If you know the story, you know that Ray’s original epiphany came at the behest of a customer request – a complaint, really– that “Interface didn’t understand sustainability.” Through a series of serendipitous moves, Paul Hawken’s book, The Ecology of Commerce, landed on Ray’s desk. In the mid-1990s, that vision was a fairly outlandish notion – making a petroleum intensive business like carpet manufacturing sustainable. That’s the vision.”Īs students of Ray Anderson’s journey, we at the Foundation pay attention to the work of Ray’s “Eco Dream Team,” the group of experts that Ray collected to give form and substance to his vision. And we’ll be doing well … very well … by doing good. spend the rest of our days harvesting yester-year’s carpets and other petrochemically derived products and recycling them into new materials and converting sunlight into energy with zero scrap going to the landfill and zero emissions into the ecosystem. It took us back to the original epiphany that inspired Ray Anderson’s mission to transform his company, Interface, into a 21st century enterprise where he and his team would, in his words: “. Follow Sustainability in Your Ear on Spreaker, iHeartRadio, or YouTube.When Drawdown Georgia launched in 2020, it was a full circle moment in many ways.Subscribe to Sustainability in Your Ear on iTunes and Apple Podcasts.Read the report at /publications/a-drawdown-aligned-framework-for-the-gaming-industry, and learn more about Project Drawdown, which was founded by environmentalist Paul Hawken ( hear our interview), at. The lessons learned from gaming’s transition can inspire changes in renewable energy, inform the development of a comprehensive approach to measuring Scope 3 emissions in other industries, and demonstrate the financial and brand benefits of becoming environmentally responsible. More importantly, the example set by the tech industry can inspire changes in other companies that want to remain competitive and attractive to climate-concerned customers. UX strategist for Cloud Gaming at Microsoft’s Xbox Game Studios, are our guests on Sustainability in Your Ear.Įven if the gaming industry accounts for only a fraction of one percent of total annual emissions, every slight improvement in efficiency will contribute to progress. associate at Drawdown Labs, and Paula Escuardra, sr. Two contributors to the guide, Aiyana Bodi, senior associate at Drawdown Labs, and Paula Escuardra, a senior UX strategist for Cloud Gaming at Microsoft’s Xbox Game Studios, join the conversation to discuss the new recommendations. Drawdown Labs recently released “ A Drawdown-Aligned Framework for the Gaming Industry,” a set of recommendations on how gaming companies help solve climate change through not just actions to reduce their emissions but by encouraging gamers to embrace environmental responsibility during gameplay. And with more than 3 billion gamers worldwide, game developers and the data centers they rely on need to make rapid changes to reduce their footprint. That’s about the same greenhouse gas impact as the annual emissions from 5 million cars. gamers generate 24 million tons of CO2 into the atmosphere annually, according to a 2019 study by the Lawrence Berkeley National Laboratory.
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